Clik here to view.
82 business terms to approach with extreme caution
For the past six months, the wordsmiths at the International Association of Business Communicators have been moaning about corporate buzzwords at our LinkedIn group. Jargon categories We yawn at “think...
View ArticleTop 13 of 13: 12. 82 buzz words you must ditch–please
From open the kimono to cross-functional socialization, business jargon can make my skin crawl. It often makes the writer or talker looks less intelligent and difficult to understand. Can you add any...
View ArticleTop 13 of 13: 7. Better ways to say paradigm shift
It’s bad enough when business people overuse trendy terms. Worse still, when they misused the phrase in the first place. Consider paradigm shift, which actually means the new replacing the old, and not...
View ArticleTop 13 of 13: 4. Better ways to say low-hanging fruit
Although you might expect marketers to communicate clearly, alas that is often not the case. Some bright light comes up with a clever expression, such as low-hanging fruit, paradigm shift or out of the...
View ArticleBetter ways to say: throw under the bus
Metaphors often start out fresh but become stale, even rotten. I nominate throw under the bus as the top expression that passed its best-before date this year. We heard it so often: Canadian prime...
View Article
